Technology in the 21st century has changed work forever. If you have skills in almost any domain, you can now make money online as a freelancer, and it’s easier than ever.
Here at Evviva, we are committed to helping you achieve financial freedom. One of the key tools to building your abundant life is side hustles like freelancing.
What Is A Freelance Marketer?
A freelance marketer is a marketing professional who works for himself or herself rather than for another business. They have greater control over their work hours and working conditions.
Freelancers charge a fixed rate to clients who engage them for long-term or one-time projects. Freelancers can charge a premium since businesses prefer to utilize them since they do not have the staff or desire to hire someone who would cost salaries and benefits. As a result, they have an immediate requirement for your abilities.
Self-employed marketers can specialize and work in a number of mediums. Today, digital marketing is the most versatile and popular mode of freelance marketing. You can freelance in:
- Social media marketing
- Marketing automation
- Drip campaigns
- Print ad design
- The list goes on
However, to be successful, you must have a preplanned digital marketing strategy.
Why Be A Freelance Marketer?
Being a freelancing marketer has several advantages. The most important of which is that the freelance economy in the United States is worth about $1.2 trillion each year. (CNBC, 2020)
As a remote worker, you can work from any place with an internet connection. You are your own employer, so you get to choose your own hours. You also get to pick the people you want to work with and the projects you want to do. This is a fantastic Side Hustle while in school, and it might even lead to a full-time career after graduation.
Another wonderful thing about freelance work is that it allows you to make a great living. The average freelance marketer charges $31 per hour (ZipRecruiter, 2022), but the top earners make over $150 per hour. (Upwork, 2022)
Being a freelancer allows you to be more selective when it comes to taking on projects. You have the choice of pursuing projects that appeal to you or are consistent with your beliefs.
How To Become A Freelance Marketer?
You don’t have to have an MBA in marketing to become a freelancer, though it doesn’t hurt. The freelance industry is open to all levels of experience.
There are a few key things you need to get started as a freelance marketer:
- Developed skills in one or more marketing modes
- A portfolio of work to show clients
Once you have these, you’re ready to start making money.
Develop Skills
The first step to be successful in your freelance digital marketing career is to hone your abilities. There are a number of resources available to assist you to learn if you’re just getting started. We recommend reading online articles and taking an online course or two. The best teacher is doing.
Once you’ve decided on the marketing approach for which you wish to freelance, it’s time to get started. The more you practice, the better you’ll get at your trade. Here are some tools that may help you get up to speed while also growing your portfolio.
Online Art Courses:
The Complete Digital Marketing Course – 12 Courses in 1
This course truly is the complete digital marketing course that is quite popular among upcoming freelance digital marketers. Covering topics such as market research, SEO, Google Adwords, social media marketing, email marketing, and more, this truly is a one-stop shop to learn digital marketing.
The course features one course per topic and is welcoming to beginners. Its interactive style will leave you ready to get hired as an expert freelancer. The best part, you get lifetime access to course updates so that you can stay up to speed even years down the road.
Become A Digital Marketing Professional | Freelance Career
For those who want to be a freelance digital marketer, this course is an excellent choice.
Featuring premium support and tens of hours of content, this program will allow you to transform from someone with an interest in marketing into a professional freelancer. You can learn at your own speed and focus on the areas that are pertinent to your current level because you have lifetime access to the materials.
The course teaches everything from how to start a freelance career to content marketing to SEO and Google Ads. You will complete the program knowing how to do market research, build and optimize ads, offer digital marketing services, and even find freelance digital marketing jobs.
I highly recommend you check this out.
Social Media Marketing MASTERY | Learn Ads on 10+ Platforms
For those interested in social media marketing, this course is for you!
The course covers 10+ social media platforms, including Instagram, Twitter, Facebook, and YouTube. In addition to the basics of social media marketing on all of these platforms, you will also learn advanced techniques of social media management such as posting automation, highly targeted ads, and more.
If you want to freelance in social media marketing, this is the course for you.
These are just some of the courses out there to bolster your marketing skills. Check out more here.
Create A Portfolio
It’s time to build a portfolio once you’ve mastered your abilities. A portfolio is a collection of your greatest work that you may show to potential customers. Clients will be happy if your portfolio includes many types of pieces so they can see the breadth of your talents.
You may want to establish an online portfolio. It’s simple to set up. To develop your portfolio website, you can utilize sites like Wix, Weebly, or WordPress. Some freelance platforms will also allow you to post work on their site in order to demonstrate it to customers.
If you have any marketing expertise or took one of the courses outlined above, you’ll probably have enough content for your portfolio. All you need is a few items to get started. It’s time to look for clients once you’ve finished setting up your portfolio.
Where To Find Clients?Â
Now that you have demonstrated your marketing abilities, it’s time to start generating money through a freelance marketing career! There are numerous freelance platform websites that can connect you with customers right now. It truly has never been easier to generate income through a freelance business.
If you’d like to learn more about freelance platforms, check out our article on them. Here are our top three picks for freelance sites.
Top 3 Freelance Platforms To Find Clients
1. Fiverr
Fiverr is one of the most popular freelance websites; it is easy to use and has a huge pool of clients ready to hire you for a myriad of digital marketing services.
One of the best things about Fiverr is that it’s straightforward; clients can search for a digital marketing consultant by skills and location, and then view their profiles, reviews, and gig descriptions. Then you both can easily chat on the site.
Key features:
- Huge pool of consultants & clients
- Easy to use
- Consultants are rated and reviewed
- Fiverr takes a 20% cut of every transaction.
2. Upwork
Upwork is a major freelancing website with over 12 million registered freelancers and 5 million customers. Upwork has a comprehensive vetting procedure for contractors or freelance marketing consultants, so businesses know they can rely on you.
A freelancer’s profile on Upwork includes a CV, portfolio, testimonials, and a rate card. To help clients and freelancers find the ideal match, Upwork offers a searchable database of professionals, skills tests, and bids.
Key features:
- 16 million registered freelancers
- Rigorous screening process
- Skills tests
- 20% fee for the first $500
- 10% from $500-10,000
- 5% above $10,000
3. Freelancer.com
Freelancer is one of the most popular freelance sites, with over 25 million registered users and 10 million projects posted every year. If you want to take on one-time jobs or look for long-term employment, Freelancer is a fantastic platform.
One of the finest features of Freelancer is that it provides a variety of methods to earn money, including hourly jobs, fixed-price projects, and contests. This makes it simple to locate work that matches your schedule and abilities. There are also several tools available to make locating the appropriate project easy, such as a searchable database of projects,
Key features:
- Contests
- Built-in messenger
- 6 free bids per month (for free users)
- 10% fee for hourly projects
- 10% or $5 (whichever is higher) fee for fixed-price projects
- 20% fee for services
What Are You Waiting For?
As a freelancer, you can work from anywhere with an internet connection. As a self-employed individual, you are in control of your own destiny. You also have the option of selecting who you want to collaborate with and what responsibilities you want to take on. This is a fantastic Side Hustle while in school that might even grow into a career by the time you graduate!
If you want to be a freelance marketer, use the three websites listed above or one from our freelance platform recommendation article as your launch pad to success. Fiverr, Upwork, and Freelancer are all fantastic platforms that can help you locate clients and generate money. You can start freelancing today and earn some great money if you follow the steps. Who knows? You may end up with a new career.
Start hustling today!
