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Recommended by : Bob Neubert

Resource Type : Other

Topic(s) : Business, Marketing, Strategy

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How to Find a Market – Use JTBD as the Front End of Customer Discovery

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Excerpt:

“Modern entrepreneurship began at the turn of the 21st century with the observation that startups aren’t smaller versions of large companies – large companies at their core execute known business models, while startups search for scalable business models. Lean Methodology consists of three tools designed for entrepreneurs building new ventures:

  • The Business Model Canvas – to write down all the hypotheses about a new business;
  • Customer Development – a process for testing those hypotheses outside the building;
  • Agile Engineering – to rapidly build minimal viable products to test product/market fit.

These tools tell you how to rapidly find product/market fit inside a market, and how to pivot when your hypotheses are incorrect. However, they don’t help you figure out where to start the search for your new business.”