Steve Blank: The Principles of Lean
Click Here“Steve Blank, creator of the Lean LaunchPad approach to entrepreneurship, summarizes the methodology’s most important concepts: from the framing of a startup’s core hypotheses about commercialization, to testing those assumptions through customer feedback and building a ‘minimum viable product” that gets improved upon via “agile engineering.’ Blank, an adjunct professor at Stanford, begins by parsing how established companies and startups plan their business.”