MGO695 Corporate Innovation (#12251)
Summer 2022
Wednesday 6:30 pm to 9:40 pm
ZOOM MEETING
Instructor: Robert A. Neubert
Director, Entrepreneurship Academic Programs
Dept. of Operations Management & Strategy, School of Management
e-mail: raneuber@buffalo.edu
Telephone: 215-290-7026
Office: Jacobs 352, North Campus
Office Hours: Upon Request
Course Description
Develop your ability to identify, evaluate and launch innovative business ideas. Learn the key capabilities that drive success within innovation-oriented businesses, the personal habits and mindset that make innovators successful and how to bring new ideas to market. Corporate Innovation is for individuals who wish to develop innovative products within an existing business. Coursework includes how to identify valuable problems, creativity methods used to generate novel solutions, methods to develop targeted customer segments, how to design experiments and prototypes, and how to manage uncertainty.
Student Learning Objectives With Assessments
| Objective | Assessment | Type | Due Date | Points | |
|---|---|---|---|---|---|
| 1 | Compile a Problem Log to be used in the development of an innovation project. | The Problem Log | Individual | Jul 27 | 42 |
| 2 | Complete a JTBD Market Definition Canvas for your innovation project to understand how to apply the JTBD analysis. | JTBD Market Definition Canvas | Individual | Jul 27 | 16 |
| 3 | Complete an Innovation Triangle for 43 North portfolio company – Flox. (flox.ai) to learn how to apply innovation triangle analysis. | The Innovation Triangle | Individual | Jul 27 | 17 |
| 4 | Formulate a field interview plan to learn how to conduct customer discovery interviews. | The Field Interview Plan | Individual | Jul 27 | 23 |
| 5 | Utilize the Mad Lib Pitch template to learn how to develop an elevator pitch for new innovation. | Mad Lib Pitch | Individual | Aug 3 | 10 |
| 6 | Formulate a Business Model and report the key components of the model for your innovation project to learn how to develop a business model for an innovation project. | Business Model Report | Individual | Aug 10 | 30 |
| 7 | Write a Field Interview Results Report to learn how to do customer discovery interviews. | Field Interview Results Report | Individual | Aug 10 | 30 |
| 8 | Write an innovation recommendation report using the Amazon 6 Pager Format for your corporate innovation project. | Final Project | Team | Aug 17 | 100 |
| 9 | Develop and deliver an Innovation Pitch and an Innovation Pitch Deck. | Final Project | Team | Aug 17 | 100 |
Course Required Materials
None
Class Deliverables
Completion of Innovation Tools (98 points) You are required to complete four innovation tools. Tools will be submitted in UBLearns.
| Tool | Max Points | Due Date | Team or Individual |
|---|---|---|---|
| The Problem Log (3 required) | 42 | July 20 | Individual |
| The JTBD Market Definition Canvas | 16 | July 20 | Individual |
| The Innovation Triangle | 17 | July 27 | Individual |
| The Field Interview Plan | 23 | July 27 | Individual |
Reports (70 points) Three written reports will be required. Reports will be submitted to UBLearns.
| Report | Max Points | Due Date | Team or Individual |
|---|---|---|---|
| Mad Lib | 10 | Aug 3 | Individual |
| Business Model Report | 30 | Aug 10 | Individual |
| Field Interview Results Report | 30 | Aug 10 | Individual |
Consulting Project (100 points) One consulting project will be required. Each team will utilize course materials to create a recommendation report.
| Report | Max Points | Due Date | Team or Individual |
|---|---|---|---|
| Final Project- Report | 100 |
August 17 | Team |
Final Project (100 points) One final project will be required. Each team will utilize course materials to create and deliver an Innovation pitch.
| Report | Max Points | Due Date | Team or Individual |
|---|---|---|---|
| Final Project- Pitch | 100 |
August 17 | Team |
Grading Policy
You can earn a maximum of 368 points. The overall breakdown and specific grading policy for this class is provided in the following tables:
| Assessment / Assignment | Maximum Points To Be Earned | % Of Total Points Available(368 points) |
|---|---|---|
| Completion of Innovation Tools | 98 | 26.6% |
| Reports | 70 | 19.0% |
| Consulting Project – Report | 100 | 27.2% |
| Final Project – Pitch | 100 | 27.2% |
| Grade | Quality Points (GPA) | Minimum Total Course Points That Must Be Earned To Be Awarded This Grade For MGO695 |
|---|---|---|
| A | 4.00 | 342 |
| A- | 3.67 | 331 |
| B+ | 3.33 | 319 |
| B | 3.00 | 305 |
| B- | 2.67 | 294 |
| C+ | 2.33 | 282 |
| C | 2.00 | 268 |
| C- | 1.67 | 258 |
| D+ | 1.33 | 245 |
| D | 1.00 | 221 |
| F | 0.00 | 220 or lower |
Incomplete Grades
A grade of incomplete (“I”) indicates that additional coursework is required to fulfill the requirements of a given course. Students may only be given an “I” grade if they have a passing average in coursework that has been completed and have well-defined parameters to complete the course requirements that could result in a grade better than the default grade. An “I” grade may not be assigned to a student who did not attend the course.
Prior to the end of the semester, students must initiate the request for an “I” grade and receive the instructor’s approval. Assignment of an “I” grade is at the discretion of the instructor.
The instructor must specify a default letter grade at the time the “I” grade is submitted. A default grade is the letter grade the student will receive if no additional coursework is completed and/or a grade change form is not filed by the instructor. “I” grades must be completed within 12 months. Individual instructors may set shorter time limits for removing an incomplete than the 12-month time limit. Upon assigning an “I” grade, the instructor shall provide the student specification, in writing or by electronic mail, of the requirements to be fulfilled, and shall file a copy with the appropriate departmental office. Please read the full Incomplete Policy: http://grad.buffalo.edu/succeed/current-students/policy-library.html#i-grade
Academic Integrity
Academic integrity is a fundamental university value. Through the honest completion of academic work, students sustain the integrity of the university while facilitating the university’s imperative for the transmission of knowledge and culture based upon the generation of new and innovative ideas.
The policy can be found here: https://grad.buffalo.edu/succeed/current-students/policy-library.a-to-z.html#academic-integrity
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